Diversity is at the heart of the RAAKonteur, so this week we cover – amongst others – major changes in online education, 3D printing in fashion and free speech.
Our Work
RAAK is a social & digital media plug-in. We put you in touch with people, be it your customers, your suppliers, or employees.

- Client:Lord Sugar / Guided Collective
- Project:Lord Sugar's live streamed Twitter book signing
- Overview:Mass awareness for Lord Sugar using social media.
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- Client:World Economic Forum
- Project:WELCOM
- Overview:A strategy & functional specification for a social network for the world's most influential people.
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Latest Posts
The RAAKonteur #82 – Google Drive, the Future of Online Video, and the Death of Display Ads
In this day and age, with Robot Journalism taking off in a big way, don't you feel happy with the fact that your weekly RAAKonteur is still lovingly assembled by real humans? Or is it? How can you be sure?
The RAAKonteur #81 – The Ebook Wars, the War on Censorship and the Next Big Thing
Fierce news this week. The RAAKonteur tackles the Ebook Wars, the War on Censorship and the Next Big Thing.
The RAAKonteur #79 – Does Klout measure social capital like Kickstarter attracts monetary capital?
One of our favourite tools over the last few months has been IFTTT, and this week Social Media Examiner posted this handy list of brilliant things you can do with it. Go on – try it. Just read the rest of the RAAKonteur first!
The RAAKonteur #78 – Start me up, Pew on news, Klout does not do Influence
Big news this week is that the project we did with Guided Collective won a Guardian award for Digital Campaign of 2011. For the other news, there’s the newsletter.
Altimeter is wrong – Klout does not measure social capital
Brian Solis says Klout and Peerindex measures Social Capital and not Influence. We examine why he is right and wrong.
The RAAKonteur #77 – The best awareness campaign ever and the PM on Pinterest
NAME-DROP! – This week we RAAKonteurs were privileged to be given a tour of 10 Downing street. Guess what? They're using Pinterest!
The RAAKonteur #76 – Brands flourish on Pinterest, Kony and the success of Content Marketing, and your very last Tweet
As always, the RAAKonteur covers the very best of social media news, from Pinterest to Twitter, from Kony2012 to feminism.
The RAAKonteur #75 – Facebook Edges towards paid media, Raspberry Pi launches, and a golden age for Crowd Funding
Over the past few weeks, we've had quite a lot to say about Pinterest. Well, this week there's no news on Pinterest. But there is a lot on the new Facebook changes.
Content marketing vs Social media marketing – what's the difference?
The term content marketing has cropped up ever more frequently this last year. But what exactly is it, and how is it different from social media? Is the term of any use at all?
Altimeter's Content Marketing – steps for companies
All organisations can now become media entities. But content marketing requires a shift in company culture, resources, budgets, partners and strategy.
The RAAKonteur #74 – Fcommerce is dead, long live social commerce
Our newsletter subscriber list is growing tremendously. We noticed about half our sign-ups are from peeps in other agencies. We hope you bear us in mind when you need a hand.
Twitter User number 500 million
We answer two questions: Exactly when did twitter cross the 500 million user mark, and who exactly is user number 500 million?
Vision vs Research – What are focus groups good for?
Focus groups are good to get feedback on things your sample group can clearly imagine. But what about a creative campaign, a start up idea like Twitter, or a revolution?
Twitter will break through the 500 million user mark on Wednesday
In January, Twopcharts estimated that Twitter would break through the 500 million user mark some time on the 25th of February. But now it looks like it will happen 3 days sooner, this Wednesday the 22nd.
The RAAKonteur #73 – The clash of the weak tie titans & know Reddit to do Reddit
This week the big beasts of social media are taking a back seat. Pinterest is all over the news, but its not the only important niche network out there.
The RAAKonteur #72 – Cheating, stonewalling, arguing … the power of Social Media
Cheating: It's incredible that a company thought they could get away with it. After uploading all their users' address books, Path apologized. But this week they weren’t the only ones under scrutiny.
The RAAKonteur #71 – Pinterest is bourgeois and why celebrities matter
This week’s newsletter deals with everything but the Facebook IPO: Pinterest, the audience with an audience & much more.
The RAAKonteur #70 – Twitter shocks, and 3 ways brands don't get Twitter
We were more than a little taken aback by Twitter's announcement late last week: they now have the ability to block tweets on a per country basis. Read why we think this will impact users in democracies first.
No wonder the MPAA is freaking out: Youtube serves 4 billion movies per day
Youtube released a set of extremely impressive stats this week. Not only does it serve a staggering 4 billion videos per day, 60 hours of new content is uploaded every minute. Let’s have a look at where this leaves the MPAA.




















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