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Jeff Jarvis on Advertising and PR agencies’ changing role

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7 July 2009

At RAAK we have done quite a lot of thinking about how we can help our clients and partners. And what we need to be to be able to help our clients.

“We need to rethink our role as intermediaries between the companies we represent, authorities, and ultimately the communities that determine our place in the market.”
- Brian Solis on the state of PR

We don’t call ourselves an agency, we call ourselves a plug-in.

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