Comments on: The wood from the trees: on PR, advertising & the new roles in communications http://wewillraakyou.com/2009/09/the-wood-from-the-trees-on-pr-advertising-the-new-roles-in-communications/ Putting you in touch with your crowds Tue, 06 Mar 2012 08:38:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Wessel van Rensburg http://wewillraakyou.com/2009/09/the-wood-from-the-trees-on-pr-advertising-the-new-roles-in-communications/#comment-6509 Wessel van Rensburg Wed, 10 Feb 2010 21:28:55 +0000 http://www.wewillraakyou.com/?p=876#comment-6509 Thanks for the comment Marian, I agree with you. One thing though, not all good 'social' media is conversational. Fred Durst (rockstar) has one and a half followers on Twitter. He is a broadcaster. Thanks for the comment Marian, I agree with you. One thing though, not all good ‘social’ media is conversational. Fred Durst (rockstar) has one and a half followers on Twitter. He is a broadcaster.

]]> By: Marian http://wewillraakyou.com/2009/09/the-wood-from-the-trees-on-pr-advertising-the-new-roles-in-communications/#comment-6508 Marian Wed, 10 Feb 2010 04:44:44 +0000 http://www.wewillraakyou.com/?p=876#comment-6508 Sorry. It appears the link to my post was stripped. Here it is. http://bit.ly/b0qIuh Sorry. It appears the link to my post was stripped. Here it is. http://bit.ly/b0qIuh

]]> By: Marian http://wewillraakyou.com/2009/09/the-wood-from-the-trees-on-pr-advertising-the-new-roles-in-communications/#comment-6507 Marian Wed, 10 Feb 2010 04:40:04 +0000 http://www.wewillraakyou.com/?p=876#comment-6507 I enjoyed reading your post. I've been watching the ad and pr industries for a while to see how each would react to the shift from a "push the message out" approach to a "two-way dialogue with consumers" approach. From what I've seen, pr agencies have been more successful to adapting to this new environment. As they do so though it feels like they are morphing into more of a marketing communications firm. I talk more about this in my first blog post - 2010: Ad Industry Transformation? <a href="http://digitalgrlzrealm.blogspot.com/2010/01/2010-ad-industry-transformation.html" rel="nofollow"> I enjoyed reading your post.

I’ve been watching the ad and pr industries for a while to see how each would react to the shift from a “push the message out” approach to a “two-way dialogue with consumers” approach. From what I’ve seen, pr agencies have been more successful to adapting to this new environment. As they do so though it feels like they are morphing into more of a marketing communications firm.

I talk more about this in my first blog post – 2010: Ad Industry Transformation?

]]> By: is the traditional agency dead? « http://wewillraakyou.com/2009/09/the-wood-from-the-trees-on-pr-advertising-the-new-roles-in-communications/#comment-6506 is the traditional agency dead? « Tue, 09 Feb 2010 14:44:46 +0000 http://www.wewillraakyou.com/?p=876#comment-6506 [...] The wood from the trees: On PR, advertising & the new roles in communications The agency model in itself is coming under pressure, as the internet does not like middlemen. [...] [...] The wood from the trees: On PR, advertising & the new roles in communications The agency model in itself is coming under pressure, as the internet does not like middlemen. [...]

]]> By: wwwtopmodelio (WWW.TOPMODEL.IO) http://wewillraakyou.com/2009/09/the-wood-from-the-trees-on-pr-advertising-the-new-roles-in-communications/#comment-6505 wwwtopmodelio (WWW.TOPMODEL.IO) Mon, 21 Sep 2009 08:55:10 +0000 http://www.wewillraakyou.com/?p=876#comment-6505 The wood from the trees: On PR, advertising the new roles in communications | RAAK http://tinyurl.com/qeshpy STRISCIANOTIZIA.COM The wood from the trees: On PR, advertising the new roles in communications | RAAK http://tinyurl.com/qeshpy STRISCIANOTIZIA.COM

]]> By: Wessel van Rensburg http://wewillraakyou.com/2009/09/the-wood-from-the-trees-on-pr-advertising-the-new-roles-in-communications/#comment-6504 Wessel van Rensburg Thu, 17 Sep 2009 08:36:24 +0000 http://www.wewillraakyou.com/?p=876#comment-6504 Hi David, I don't work in PR myself. The UK is still a few months behind the US in this I think. I think people are just now realising the problem. We still have to get to the fear phase. Hi Nicole. I don't think social media needs PR. Social media will do fine without journalists, advertising peeps and PR. It is media for and by everybody. But I do think PR should - in theory at least - be best placed to be social media practitioners. Few organisations would not have to engage with it in the future and they need the good people to help them with it. If advertising is shouting - as Li and Bernoff say in their Groundswell book, then PR is more akin to talking. A well crafted press release is also closer to the idea of using good content as a way to get your message out? I think my slide show shows a little bit of that. I'd recommend Brian Solis's blog for an even more detailed discussion on these issues. Hi David, I don’t work in PR myself. The UK is still a few months behind the US in this I think. I think people are just now realising the problem. We still have to get to the fear phase.

Hi Nicole. I don’t think social media needs PR. Social media will do fine without journalists, advertising peeps and PR. It is media for and by everybody.

But I do think PR should – in theory at least – be best placed to be social media practitioners. Few organisations would not have to engage with it in the future and they need the good people to help them with it. If advertising is shouting – as Li and Bernoff say in their Groundswell book, then PR is more akin to talking. A well crafted press release is also closer to the idea of using good content as a way to get your message out?

I think my slide show shows a little bit of that. I’d recommend Brian Solis’s blog for an even more detailed discussion on these issues.

]]> By: Nicole DeRuiter http://wewillraakyou.com/2009/09/the-wood-from-the-trees-on-pr-advertising-the-new-roles-in-communications/#comment-6503 Nicole DeRuiter Wed, 16 Sep 2009 22:10:29 +0000 http://www.wewillraakyou.com/?p=876#comment-6503 Thanks for the well-thought out post covering why PR needs social media! At the beginning, you noted that social media needs PR, and I didn't see you provide as much content on that area, however. It's an interesting argument, and one I strongly agree with, that social media will (and should) 'belong' to the PR practitioner. Thanks for moving the idea forward! Thanks for the well-thought out post covering why PR needs social media! At the beginning, you noted that social media needs PR, and I didn’t see you provide as much content on that area, however. It’s an interesting argument, and one I strongly agree with, that social media will (and should) ‘belong’ to the PR practitioner. Thanks for moving the idea forward!

]]> By: David Meerman Scott http://wewillraakyou.com/2009/09/the-wood-from-the-trees-on-pr-advertising-the-new-roles-in-communications/#comment-6502 David Meerman Scott Wed, 16 Sep 2009 20:07:06 +0000 http://www.wewillraakyou.com/?p=876#comment-6502 Wessel Excellent article that brings together a lot of things going on today. Biggist thing I am sealing is fear... Wessel

Excellent article that brings together a lot of things going on today. Biggist thing I am sealing is fear…

]]> By: JWoodsPR (Jim Woods) http://wewillraakyou.com/2009/09/the-wood-from-the-trees-on-pr-advertising-the-new-roles-in-communications/#comment-6501 JWoodsPR (Jim Woods) Wed, 16 Sep 2009 14:26:09 +0000 http://www.wewillraakyou.com/?p=876#comment-6501 Will Public Relations inherit the social media earth? http://tinyurl.com/qeshpy Will Public Relations inherit the social media earth? http://tinyurl.com/qeshpy

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