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Swedish interesting interaction: Samsung Shakedown & Your Hero film

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19 February 2010

There’s a lot of good creative campaign stuff coming out of Sweden these days.

Yesterday I was quite impressed by the Samsung Shakedown website. To prove how resistant their new phone model is, they set up an ‘interactive’ installation that you could follow live through 4 webcams. The aim was to try and vibrate 1 of 70 phones off a table by calling a certain number. If a phone fell because of your call, you won it. The installation is closed now, but you can still see the demo here.
Smart, experiential, online, live, fun. Ticks quite a few boxes. And I’m sure it wasn’t too expensive either. Hats off to whoever who did it.

And this morning I saw Draft FCB Sweden‘s interactive video page for the Swedish Broadcasting fee. When you go on the page, you can make a ‘Thank you Movie’ by upload a picture of yourself or a friend. You don’t get too much info. Once you’ve done that, it starts playing a short film and soon you realise your picture has been integrated into the story.

Not sure the narrative of the film always fits the message of persuading the fine people of Sweden to pay their license fee (are there Swedish people that don’t? Shock horror!), but there’s something quite hilarious of seeing your friends appear in a high-production value film (some scenes have a Johan Renck quality). Especially if it’s this well done.

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