Our Work
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Client:
Guided Collective
Project:
Collaborative Platform for Creatives
Brief:
When Proctor & Gamble crowdsourced their latest ads for Pepperami, new London agency Guided came to see us. The same could be done with a curated community of cross disciplinary creatives he thought. We agreed. But why not also build a platform that incentivises the creatives to collaborate?
Solution:
We brainstormed, conducted focus groups, and developed the Guided Platform.
The collaboration platform has activity feeds, messaging profiles, all the features one would expect from a social site. But it also has two distinguishing features.
Creatives can hide their creative responses to briefs from peers if they want -giving them peace of mind.
Secondly, part of the budget is ring-fenced for the best ideas. And part of the budget is ring-fenced for collaboration to make ideas eve beter.
Read more about it here.
