RAAK has teamed up with the Guided Collective this week, and tonight we’ll attempt a little web first.
Ted Baker in the US will have seven US fashion bloggers take turns to style a Ted Baker look, live on the web. With nothing but a live video feed and Twitter. How will it work?
The bloggers will go to TakeonTed.com at 6pm London time:
Each will have 15 minutes to create their styles – from a specific wardrobe, instructing the on-the-ground stylist with Twitter;
Everbody can watch and join and make suggestions by including the hashtag #takeonted;
After the bloggers are finished, selected Twitter users will be invited to style;
Simple as that really.
So who are the bloggers?
For a round up of current Fashion Blogger Relations, read our blogpost here.
Posted by Wessel van Rensburg