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Take on Ted – How the first ever live Twitter style event worked

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1 December 2010
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A few weeks ago we wrote about how we were working on Take On Ted, the first ever blogger Twitter style event.

In case you don’t remember, seven American fashion bloggers were chosen to become stylists for the UK fashion brand Ted Baker. During a live photo-shoot that took place in London, they were tasked to create a Ted Baker look. Remotely. In 15 minutes. And only using the following digital tools:

  • a live video stream to watch what was going on
  • a photo gallery of the Ted Baker items they could use
  • and Twitter to instruct the stylists on the ground and to react to suggestions from the public

The combination of a live event, the enthusiasm of both bloggers and other participants and a voice-over artist who linked everything together and reacted to incoming Tweets made that it worked amazingly well.

On the night, the event got more than 20,000 visits and the project got mentioned on the likes of PSFK and Mashable.

Below is a video that gives you a very good idea of what the overall experience looked like during the 4 hour extravaganze. They are excerpts of @GlamNiki from The Frisky, @Fashionchalet and @Saucyglossie showing off their Twitter styling skills.

And the guys from Guided, who were leading this project, made a making-off video that explains the overall concept.

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