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The RAAKonteur #45 – Twitter eats its babies, P&G's social commerce plan & much more


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20 June 2011
10:21
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The King is dead, long live the King

So the Daily Telegraph could not contain its delight when news broke that Facebook has apparently shed users in its most developed markets. News is that it's down 100,000 in the UK and perhaps as much as 6 million in the USA.

But before you get your knickers in a twist or jump for joy, do bear in mind that Facebook is very big in those markets. And, all else being equal, yearly usage of most large websites has big peaks – in November, January and February – and troughs – May to August.

Furthermore, stats from Comscore and Nielsen say otherwise, because the article that highlighted the drop did not include mobile stats. An important omission because mobile usage increases in summer. Conclusion: it is too early to say if Facebook is losing users, finding a natural plateau or growing in established markets.
 

P&G goes social commerce

Proctor & Gamble is experimenting with Facebook, opening no less than six f-commerce stores. Social Commerce Today has their doubts, which we share:

"P&G might think that consumers will appreciate the theoretical convenience of not having to leave the familiar and trusted Facebook environment and click through to external websites, but we don’t think convenience is a real f-commerce benefit."

As we have pointed out before, this excellent article, The 7 Biggest Facebook Fan Page marketing mistakes, makes a compelling point why this could be folly. The number one mistake is:

"Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed)."

gilette_facebook
 

What's the opposite of a Group hug?

Answer: a Groupon. There's been a slew of negative reports after the accounts of Groupon were made public. It's a Ponzi scheme according to some. Others like the FT said Groupon spends too much money to make money. For Techcrunch they are just a bad deal for their customers.
 

Facebook is so envious of Twitter

In a further attempt to muscle in on Twitter's real-time news territory, Facebook is testing a new Twitter-style feature called Happening Now with selected users. Says Mashable:

It’s not yet clear whether the updates on the sidebar have character limits, a la Twitter, but the resemblance to the Twitter feed is unmistakable.

facebook_happening_now
 

On the internet nobody knows you're a bloke

So will the real lesbians please stand up? Amina, the Syrian Lesbian blogger, turned out to be a bearded American guy. Of interest to us is how Twitter users in various countries worked together to out the deception. Andy Carvin curated a Storify of the Twitter hunt.

idog
 

Facebook threat to Instagram

Techcrunch has unearthed details about Facebook's plans for an Instagram-like photo app. It's said to combine the features of Instagram – including filters and tagging photos to places –  with some of With - tagging people that are with you. This is good news for Facebook Places. So will this Facebook move push Instagram, Foursquare into the arms of Twitter?

facebook_photos
 

What's the link between Old Spice and Egypt's revolutionaries?

Answer: they both created information cascades. Information can lead to massive offline action. In an in-depth post the director of crisis mapping at Ushahidi, Patrick Meier, discusses what we can learn from epidemiology, how ideas can spread virulently, make you buy stuff and even take high risk action.
 

Does my URL look big in this

Don't you just love those Brazillians? This is one of the nicest and simplest ideas we have heard of of late:

The project is called Virou.gr (which in Portuguese means “turned into grams”) and it’s URL shortener connected to charity. For each character decreased by Virou.gr, Carrefour will donate 1 gram (0.03 ounce) of food to the Brazilian Red Cross charity project.

carrefour_url_shortener
 

Spammers are ruining everything

When Google pulled the Google Translate API recently, the world was up in arms. Had Eric Schmidt not claimed at Davos that it would contribute to world peace?

Now we know why it was killed. As their spiders crawl the web, Google uses machine learning to improve their translation engine. The only problem is: spammers are building content farms using Google translations of poor quality content. The idea behind these farms is to attract search traffic and sell ads off the back of that. But the Google spiders are sending bad quality translations back to the mothership causing an ever decreasing quality spiral in the translations.
 

Tech Insight of the Week – Twitter eats its Babies

Twitter seems to be planning to host their own #devnest events. They have already done so in San Francisco, but the latest is that they plan to extend it worldwide, including London. Which should be good news for the original #devnest, no?

Except, it seems they don't want to involve the founders or organisers of the original #devnest at all. Read More »

twitter_evil

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