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The RAAKonteur #66 – Spotify Platform, How people look at your Facebook profile, WordPress Ads and more


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5 December 2011
12:44
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Spotify's coming of Age

Finally, against many odds, Spotify has come of age – it has become a platform. The guys at Spotify have released an API, and despite much speculation to the contrary, they have opened up everything. Everything you can do in the app, you can now do from your own app, using the API. Developers can, for instance, quite easily build an app that runs on Android and Google TV, and mimic iTunes's Airplay protocol. Very interesting times.

A shocking poke

friend_request_from_your_unborn_child

How do you advertise condoms? It's a very creative space, isn't it? How about this one: In Brazil, if you're a man, you can get a Facebook friend request from your unborn child! (Your name, with "Jr." tacked onto the end).

TV takes a hammering while it gets a boost

How to plan your strategy around this? A new study shows that tablets are cannibalising TV consumption, but that smartphones on the other hand are complimenting TV use. Time to swing both ways? Also notable from the study is that tablet owners are bigger spenders than smartphone users. Makes sense.

Google Analytics for YouTube, only better

YouTube announced this week that they are replacing Insights with Analytics, which borrows quite a lot from Google Analytics. The fact that YouTube Analytics provide detailed metrics like demographics, which only Facebook has provided up to now, could establish YouTube even more firmly as a very attractive campaign platform.

It's Ads Jim, but not as we know it

A new eye-tracking study shows that Facebook users ignore ads for the most part. In a thoughtful post that laments the dismal performance of display ads on the internet, Andrew Weissman points out that we should not fret too much. We have entered a golden age, of which Google's Adwords were the first prototype. These new ads – like Twitter's promoted Tweets and Facebook's Sponsored Stories, break away from page metaphors and interruption and are closely integrated with the ways people interact with web services. In that vein, WordPress has just launched an ad system for their hosted blogs. The question is – are they the last of an old breed, or will they manage to beautifully weave their ads into the blog reading experience?

The gap between Brands and their Facebook potential

In a very interesting post (with pie graphs, ven-diagrams and all), mashable points out that the average "friends of fans" group for the top 100 brands on Facebook is 34 times the size of the "fans" group. In other words, you are marketing to an audience with an audience (and a HUGE one at that!). But hang on, why do so many brands fare so poorly on Facebook? Forrester claims that brands are still not making Facebook work for them, mainly because creating engaging content is very difficult, and is hampered by a lack of understanding on the part of the brands, as well as badly allocated resources.

No need to checkin – we gotcha!

The latest news from the US might come over a little Orwellian. How do you replicate customer tracking of web based cookies in meatspace? Loyalty cards? Surveys? Foursquare? How about this: new software put in use in US malls track customer movement from store to store by triangulating their mobile signals. You betcha!

Creatives of the Week – BERG London

berg_littleprinter

We love digital, obviously. But we also love the tangible world. So no surprise that we got a tad excited by Hello Little Printer, a new gadget by super-interesting design studio BERG. HLP is a wireless, super-cute, thermal printer that creates a mini-newspaper, personalised based on your subscriptions and notifications. So you can get your to-do list, birthday reminders or the latest Guardian headlines ready in the morning in a neat little paper format. The machine is still a prototype, but it should be out early next year.

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