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Instagram is bigger on mobile than Twitter


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28 September 2012
10:16
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Instagram is bigger on mobile than Twitter

Despite what we’ve said before, Facebook does have a gateway to mobile, in the form of Instagram.

Guess what just happened?

Instagram had more daily mobile visitors than Twitter in the US during August! Let’s put this into perspective: Twitter has 500 million users. Instagram has 80 million. The average Instagram user, however, spends 257 minutes per month on the app, compared to the average Twitter user’s 170 minutes. The challenge for Facebook is to turn that billion dollar investment of theirs into money, while still allowing the Instagram team to deliver on their promise – that the app will not change its nature. Interesting times ahead, as usual …

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