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The real reason behind Twitter’s closing API

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25 September 2012


Everyone with half a drop of developer blood is still reeling after Twitter’s recent move to put burglar bars on their engine room door, and they’ve just made their intentions even clearer by wooing Hollywood media moguls, the likes of Peter Chernin, for seats on their board. Evan Williams provides a bit of much needed insight: Twitter needs a new metric. A silver bullet that will put them ahead of Facebook and Google in the advertising game. They need to be able to tell advertisers how many eyes saw their tweets. That’s why they can’t allow us pesky little developers to pull tweets from their API and display it everywhere we want anymore. Bingo!

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