Anne-Mette is RAAK’s early adopter, being the first in the company on Twitter, as far back as May 2007. This puts her account into the first 1% of Twitter accounts created!
She has developed and managed digital projects for yonks in London’s digital agency world, the Danish Broadcasting Corporation in Copenhagen and as a consultant for the World Economic Forum, helping develop an early social networking platform for the Davos Annual Meeting.
Recently she worked as a social media consultant for LEGO, helping get the company’s first social media initiatives off the ground. She is currently a social media advisor to LEGO Corporate Communications.