What we do
We consult, train and develop – and yes that includes building – social media solutions.
Social media can be used to build brand awareness cost effectively, to shift products and for direct response. But also for former PR functions, and even product development & customer service purposes.
Which department will pay for that? We have an answer for that!
There is another way to look at social media and how it can work for you. We broadly define what we do in two ways.
- Social Media Ready
- Impact Projects
It’s important to become proficient in social media – that takes time. But sometimes you need to make a splash.
Social Media Ready
A new necessity in a world where consumers are becoming the most powerful media channel themselves. Most businesses can now talk directly to consumers. And the customers can become your advertisers.
We consult, train & help you to set up your social media presence and build your organisation into a media power house.
We help you:
- Do social media audits & listening;
- Develop a social and content strategy;
- Choose the right tools;
- Advise you on who is best in your organisation to use them;
- If you are still finding your feet – we also do Social Media Management on your behalf.
This is not a quick fix. Gearing up to be able to communicate authentically with your crowd using social media tools is a gradual process.
Impact Projects
Whether you are a business or a person, becoming an effective social media communicator takes time (See social media ready above).
But when you have the right foundation there are times you need to make a splash and take a step up and create massive awareness.
This could be:
- Engaging an audience via live streaming a book signing and taking feedback via Twitter;
- Reaching out to the world’s biggest fashion bloggers;
- A creative campaign that gives discounts to customers tweeting about your products based on their influence on social media.
You can find a more detailed explainer – with case studies – in this deck: