Westfield / Guided Collective

Studio East campaign

Create awareness in London's creative East End community of the new Westfield shopping center opening in the area.

A promotional campaign for the new Westfield shopping centre using Foursquare.

When people checked into selected venues in the East End, e.g. art galleries, they were notified of the chance to win tickets to the pop-up restaurant Studio East. Not any old pop-up mind, but one run by trendy East End Bistroteque situated on the Westfield building site, with a spectacular view over the Olympic Village site.

ODD London: Westfield – Studio East