We brainstormed, conducted focus groups, and developed the Guided Platform.
The collaboration platform has activity feeds, messaging profiles, all the features one would expect from a social site. But it also has two distinguishing features.
Creatives can hide their creative responses to briefs from peers if they want -giving them peace of mind.
Secondly, part of the budget is ring-fenced for the best ideas. And part of the budget is ring-fenced for collaboration to make ideas eve beter.
Read more about it here.