Building up a following on your Facebook page is hard work. Unless you do something extraordinary.
We combined Facebook with the photo-sharing app Instagram to create an app that let Ted Baker upload gorgeous pictures of customers from their in-store Instagram studio straight to their Facebook page.
The result was a campaign where the most rampant stags and fabulous does were photographed in-store, and those with the most Likes on Facebook won a great prize.
The campaign drove hundreds of Likes to each piece of Ted Baker content and it raised awareness overall.
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