Our Work
Client:
Ted Baker / Guided Collective
Project:
Ted Baker: Rutting Season
Brief:
Increase awareness of the Ted Baker brand and its Facebook page.
Solution:
Building up a following on your Facebook page is hard work. Unless you do something extraordinary.
We combined Facebook with the photo-sharing app Instagram to create an app that let Ted Baker upload gorgeous pictures of customers from their in-store Instagram studio straight to their Facebook page.
The result was a campaign where the most rampant stags and fabulous does were photographed in-store, and those with the most Likes on Facebook won a great prize.
The campaign drove hundreds of Likes to each piece of Ted Baker content and it raised awareness overall.
Retail Week: Ted Baker ‘It’s Rutting Season’
Ted Baker: It's Rutting Season [video]
