Client: Ben & Jerry
Project: Hope You Like It
Brief: Raise awareness about Ben & Jerry’s Climate Change College and increase video applications.
Solution: A comedy viral video, tapping into that question ‘is that real or not’? Rather than do the usual, dull melting-iceberg approach, we approached it with a bit more rock ‘n roll attitude. B&J immediately realised the potential of a girl smashing up a big 4×4. It worked a treat. Watch the video.