Client: World Economic Forum
Project: WELCOM
Brief: We want a social network, but what would it look like?
Solution: The key question was this? Why would a very diverse set of really important people, that are time poor, interact with each other online and what functionality might encourage engagement, participation and make the network useful.

Key to the functional specification we proposed was a personal activity feed a la Facebook, now standard in Social Networks.

Read more about this major project in this blogpost.