Client: Flora / Cow Africa
Project: Flora Healthy Heart Makeover
Brief: How can we get people to bin those unhealthy snacks and become healthy this winter, while creating awareness for the brand.
Solution: Cow Africa came up with the idea to run a Health Makeover campaign on major radio station. We developed the website element, where the 10 finalists wrote about their progress to change their unhealthy lifestyle. The public was able to vote for their favourite finalist.
In total an impressive 40.000 votes of support were cast on the site.