RAAKonteurs
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Our Work
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Client: Guided Collective / Ted Baker
Project: Take On Ted - a live Twitter Styling event.
Brief: An online event to raise awareness about the launch of Ted Baker's webstore in the US.
Solution: As part of Guided Collective, we helped conceive & build Take On Ted.
A selection of bloggers were invited to create specific looks for Ted Baker. But rather than style them in a traditional way, we created a live event where the bloggers controlled the models, stylists and photographers with nothing but a live video stream and Twitter.
This process was then opened up to the general public, whose looks were voted for on Facebook.
More on how it worked.
A selection of bloggers were invited to create specific looks for Ted Baker. But rather than style them in a traditional way, we created a live event where the bloggers controlled the models, stylists and photographers with nothing but a live video stream and Twitter.
This process was then opened up to the general public, whose looks were voted for on Facebook.
More on how it worked.