RAAK help brands and organisations get ahead in social media.


  • Social media and content strategy and tactics - we help you develop your online strategy and build your social media presence.
  • Social media audits and monitoring - what are the the trends in your industry or sector, what are your target audience and competitors doing and where?
  • Training and management - we help you identify and structure the right team, train and consult them in the use of social tools.
Consulting - working with us

Creative social media

Developing a significant presence in social media takes time. Sometimes companies need to make a splash, quickly. RAAK is a specialist in using social media creatively to create awareness of your brand. Some of our recent work that did just that:

RAAK is a social media lab

We continually investigate and experiment with digital and social media, staying up to date with technology and social sciences.

Anne-Mette Jensen

Anne-Mette is RAAK’s early adopter, being the first in the company on Twitter, as far back as May 2007. This puts her account into the first 1% of Twitter accounts created!

She has developed and managed digital projects for yonks in London's digital agency world, the Danish Broadcasting Corporation in Copenhagen and as a consultant for the World Economic Forum, helping develop an early social networking platform for the Davos Annual Meeting.

Recently she worked as a social media consultant for LEGO, helping get the company's first social media initiatives off the ground. She is currently a social media advisor to LEGO Corporate Communications.

Adriaan Pelzer

Adriaan is RAAK's Technical Dude. Creative Technical Dude that is.

He studied electronic engineering at the University of Pretoria in South Africa, after which he started his professional career installing mobile subsystems on site for Vodacom, Ericsson and Siemens in South Africa and Botswana during the mobile boom in late 90s Southern Africa.

In 2000 Adriaan started working first as a QA engineer and later as a software developer at a Cryptographic Software house called Trispen Technologies. With his wife, Mareli, Adriaan started up sound studio & video production house PIT Productions, which, amongst others, produced two TV series for South African TV. One of them, Kompleks, was quite a bit of a cult hit.

Adriaan also fronts the South African Industrial Metal band NuL.

In the last few years Adriaan has developed an extensive knowledge of web technologies, especially everything surrounding Social Media. That ranges from API implementations to iPhone apps and building 12,000 lines of bespoke PHP code for a social network.

Add to that his talent for thinking creatively and you have, well, a Creative Technical Dude.

Wessel van Rensburg

Wessel has more than 12 years experience as digital strategist, product development manager and consultant.

His love affair with media started when a rightwing nutter & his senior at university residence, warned him of the evils of the local lefty student newspaper. Wessel joined said paper the next day.

After becoming editor of said paper, and completing a law degree he was honoured to be appointed an investigator for the historic South African Truth and Reconciliation Commission.

But Wessel loved media, and he left South Africa to do a masters degree in Hypermedia in London. He programmed interactive multi-media toys in Macromedia Director and learned about virtual communities and the history of the computing, media and telecoms industry.

He was part of the dot.com excitement and ultimately its bust after being hired by internet start-up eCountries.com.

But he survived the experience all the better for it. And for the next 5 years served as Lycos Europe Senior Mobile Producer, Product Manager and Manager of New Product Development Manager respectively. Here he managed the UK's largest youth orientated mobile community website, and brought numerous products to market. Including a blogging platform and LycosIQ, a knowledge sharing community.

Since then Wessel has been consulting on new and particular social media for organisations like the World Economic Forum (WEF).

That's until he and Gerrie founded RAAK.

Wessel also makes documenatries in his spare time and keeps a popular blog on South African politics and culture.

Gerrie Smits

Gerrie started his media career as a music journalist known for his discerning taste and disarming prose.

He had studied visual communication, so when opportunity beckoned with MTV it was a natural next step up. That step turned into a 7-year career that encompassed script writing and early experiments with nascent interactive TV to launching new local channels.

He then founded Pixelspew, a production company that soon developed into a creative agency. It curated mobile content, conceptualised virals, creative-directed tv campaigns, directed music videos and repositioned tv & internet channels.

Still, it wasn't enough. Aware of the massive changes in media and intrigued by innovation, Gerrie was restless. The emerging power of what was being labeled Web 2.0 was a confirmation of a lot of the principles and ways of doing media that Gerrie had come to do. Things like the importance of authenticity in media and truly remarkable content.

So what if one could combine the interactive communications capabilities of new digital media with the narrative skills of old media he thought?

After many caffeine and pint fueled discussions over the course of a year it became obvious. He and WVR would put their combined media skills under one roof.