This is the third edition of the RAAKonteur. A smartly annotated compendium of what caught our eye this week in the world of social & digital media.

The demise of Google Wave had me thinking on the difference between Facebook and Google as companies, and the companies’ ability to understand media and its users.

In spite of boasting hundreds of members of staff with PHDs, Google has not…

When Google launched Google Wave at Google I/O 2009, I was more excited than I had been about any new digital product in a very, very long time. It was one of those tools of which the use doesn’t become apparent…

In the previous two blog posts on Facebook Security I focused on the pros and cons of Facebook’s revised extended permissions model. This post tackles an even more controversial item, the Facebook Like Button.

The Facebook Like button is one of the hottest…

The first edition of The RAAkonteur was such a success we pulled out all the stops to make an ever better second edition.

In my previous post on Facebook Extended Permissions I focused on the positive aspect of this much-debated (and much-hated) aspect of working with Facebook’s API’s. After all, they are there to make things clear and secure, for both the developer and…

Facebook might refer more traffic to news websites than Google these days. But any digital marketer ignores Google’s search engine at their peril.

Yet there are still many that are oblivious as to how Google’s Pagerank works. Is this video I…

Welcome to the first edition of The RAAKonteur. Every week we will compile all the best bits of news from the ever-changing media world. Which new Social Media tool is worth knowing about? Which campaigns show a great understanding of…

Wether you love the Facebook API, or hate it, this week Facebook will welcome its 500 millionth user, making it impossible to ignore it.

Much scrutiny of late was directed at the social media giant’s security policies (or rather, lack thereof), and…

Content is reasserting itself as King, the Search Engine Optimisation industry is moving into the ‘content’ business, a domain Public Relations – who specialise in ‘earned’ media – previously saw as theirs. That was the conclusion of a talk /…

Facebook’s recent changes have kicked up a hornet’s nest of privacy concerns.

This post is not about that in particular. It’s about how people with good ideas that read this zeitgeist well can use existing social media to create a…

Tweeting for your business? You have a personal Twitter account and you’re wondering ‘Should I use that?’

People that run Twitter accounts on behalf of brands often use their own usernames. Or a combination of both, like the pioneering RichardatDell, who…

The UK election landscape is in turmoil. The Lib Dem Nick Clegg’s showing in the first ever televised debates in the UK has boosted the third party, and thrown the cat amongst the pigeons (who says there’s no role for…

Don’t be fooled.

If somebody that’s following you on Twitter follows 10,000 other people, don’t expect to have a meaningful tete-a-tete with them. And if you’re following 1,000 people on Twitter, don’t even pretend that you will notice half the stuff they are saying.

The simple answer is no. Social media is not new.

In 1892 in Budapest, a certain Tividar Puskas launched an exciting new service that used telephones to deliver radio programs to an audience. Initially he had 60 subscribers. Puskas thought telephones would…

There’s a lot of good creative campaign stuff coming out of Sweden these days.

Yesterday I was quite impressed by the Samsung Shakedown website. To prove how resistant their new phone model is, they set up an ‘interactive’ installation that you could…

When illustrator Hidden Eloise wrote a blogpost about how she felt her work was copied by paper and stationery shop Paperchase, the Twitter masses picked up on it and it has become a trending topic as we speak. This is what a stream of bad PR looks like.

From all the creative industries, the world of book publishing seems to be relatively slow to innovate and adapt to the changing media. But Camille Scherrer’s use of Augmented Reality explores new ways of narrative.

There’s a number of companies out there providing social media training, like here, here and here. All these courses differ in some respects. Some of them look promising too.

So why are we starting a social media training course? We’ve been asked…

One of THE buzzwords of 2009 in the creative industries was ‘crowdsourcing’. It divided opinions to say the least.
Some people saw it as a more flexible, more open, more direct (and cheaper) way of getting things done.
Others saw it as a threat, as the death of their industries…