matching the medium + the message

Category: RAAK projects

MTV & EU – Can EU Hear Me Europe?

CanEUhearme

Client: MTV / European Union
Title: CanEUhearme
Brief: To increase engagement and awareness of the European election amongst young Europeans
Solution: The first major European political website featuring a Twitter discussion forum and Facebook Connect commenting and voting functionality

Building a blog & shop for WHERE Fashion

The WHERE shop & blog

Title: WHERE blog & shop
Client: WHERE Fashion
Brief: Establish a web presence, create awareness of the brand & products, talk to customers and drive sales
Solution: Website, blog, web shop + training on how to best use Twitter

TV ad for Hotels Kyriad

Kyriad TV Commercial

Client: Kyriad/TBWA Paris
Title: The Box
Brief: Create a tv commercial and web animations for a French hotel chain
Solution: We developed TBWA’s ideas with animator Han Hoogerbrugge into something visually interesting and quirky without losing the clarity the message

Social media strategy for the World Economic Forum (WEF)

The World Economic Forum

Title: WELCOM
Client: World Economic Forum
Brief: A strategy & use case document for a social network
Solution: What functionality would fulfill the needs and goals of the worlds most power leaders in a social network?

Viral awareness about climate change

Ben & Jerry Viral

Client: Ben & Jerry
Title: Hope You Like It
Brief: Raise awareness about Ben & Jerry’s Climate Change College and increase video applications
Solution: A comedy viral video, tapping into that question ‘is that real or not’?

Curating mobile content

MTV Load - Curating mobile content

Client: Motorola / MTV International Creative
Title: MTV Load
Brief: Curate an archive of animations and films that could be downloaded via mobile phones
Solution: We licensed existing pieces that were going viral. We commissioned artists around the world to create bespoke pieces that fitted the small screen

Repositioning 3VOOR12 TV

3VOOR12 TV Repositioning

Client: VPRO 3VOOR12
Title: 3VOOR12 TV
Brief: Re-position and re-brand 2 music channels
Solution: Create enough order in the chaos to make it look a bit less amateur, without squeezing the soul out of it. The channels still needed to reflect the DIY, credible and pioneering attitude of the 3VOOR12 brand.