Our Work
Client:
Ted Baker / Guided Collective
Project:
Ted Baker's Rutting Season
Brief:
Create more awareness for Ted Baker and Ted Baker's Facebook page.
Solution:
So Ted Baker wanted to boost their Facebook presence. But building a Facebook fan page is hard work.
Unless you do something extraordinary. We combined Facebook with the power of the photosharing app Instagram.
So we built an app that allowed Ted Baker to send gorgeous pictures of their customers straight to their Facebook page.
The result was a campaign where the most gorgeous does and the most rampant stags were photographed in store. And those with the most Likes on Facebook won a lovely prize.
The campaign not only drove hundreds of Likes to each bit of Ted Baker content, it raised awareness over all.
Article on Retail Week
Video on Vimeo
