Our Work
Client:
Lord Sugar / Guided Collective
Project:
Lord Sugar's live streamed Twitter book signing
Brief:
Create mass awareness of Lord Alan Sugar's latest book, The Way I See It using social media. A brief we got though the Guided Platform.
Solution:
To create awareness using social media requires something special. We helped conceptualise a live Twitter signing.
The signing was live streamed. Lord Sugar reacted to Tweets, and responded to those he liked by signing and dedicating his book to lucky Twitter users.
We built the site, and had to load balance it to cope with the mass traffic.
So popular was the campaign that it trended for nearly 24 hours generating more than 300,000 Tweets. Now that is no nonsense bang for your buck that even hard to please Lord Sugar could appreciate.
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