Westfield / Guided Collective

Studio East

To make London's creative East End Community aware of the new West Field shopping center opening in the area.

We proposed running a promotional giveaway using Foursquare. When people checked-into carefully selected venues in the East End - like Art Galleries - they were notified of the chance to win tickets to a pop-up restaurant called Studio East.

Not any old pop-up mind, but one run by trendy & edgy East End Bistroteque, but situated on the Westfield building site, with a spectacular view over the Olympic Village site

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