Ted Baker / Guided Collective

Ted Baker: Rutting Season

Increase awareness of the Ted Baker brand and its Facebook page.

Building up a following on your Facebook page is hard work. Unless you do something extraordinary.

We combined Facebook with the photo-sharing app Instagram to create an app that let Ted Baker upload gorgeous pictures of customers from their in-store Instagram studio straight to their Facebook page.

The result was a campaign where the most rampant stags and fabulous does were photographed in-store, and those with the most Likes on Facebook won a great prize.

The campaign drove hundreds of Likes to each piece of Ted Baker content and it raised awareness overall.

Retail Week: Ted Baker ‘It’s Rutting Season’

Ted Baker: It's Rutting Season [video]