Ted Baker / Guided Collective

Take On Ted - a live Twitter Styling event

An online event to raise awareness about the launch of Ted Baker's webstore in the US.

In collaboration with Guided Collective we helped conceive and build 'Take On Ted'.

Selected bloggers were invited to style looks for Ted Baker. We created a live event where the bloggers styled the models and directed stylists and photographers through a live video stream and Twitter.

The audience could then vote for their favourite looks on Facebook.

More on how it worked.