…and what about Direct Response?
The impact of Social Media is so wide ranging that it encompasses elements of all of these erstwhile marketing silos and even some outside of marketing.
Most marketeers quickly grasp that social media is a tool to create…
As you dump your organic waste into the relevant recycling bin, you slip out your iPhone. You check in to recycling.
Woosh, oh cool! You’ve unlocked the Goodie Green badge. As you turn to leave for work you can’t but help…
Content is reasserting itself as King, the Search Engine Optimisation industry is moving into the ‘content’ business, a domain Public Relations – who specialise in ‘earned’ media – previously saw as theirs. That was the conclusion of a talk /…
Die Antwoord (The Answer) is an assault on your senses and sensibilities. Die Antwoord is all over Twitter now and I wouldn’t be surprised at all if they become a trending topic this weekend. Die Antwoord is an Afrikaans zef rap-rave…
This week a flurry of interesting bits of news flashed across my screen. Like this tweet:
US study of PR hiring – knowledge of social media, blogs SEO, now as important as traditional skills http://bit.ly/En6rF
…and this one
@MajorPlayerJobs: RT @DanGoldgeier PR agencies…